Robert Clarke
How much are your top customers worth? Think about it. Often a company’s top 20% of customers contribute 80% of…
How important is the customer experience in the modern marketing climate? More than 80% of companies currently compete based largely…
Note: Updated March 2021 to include an additional example! Artificial intelligence is well on its way to taking over the…
It’s well-known that communities are highly beneficial for B2C companies. Concepts like email lists and user-generated content have been used…
The days of brands competing solely on the basis of price and prestige are gone. Today, the real way to…
As customer service increasingly moves on to social media, it is now more important than ever to have a good…
Customer Experience is one of the most recurring themes on this site. We have Customer Experience blogs touching on things…
In a digital world where everyone has a great website, a newsletter, a live chat, a Facebook page, an app,…
