Sam Fiorella
The more things change, the more they stay the same. That could be construed as the theme of the customer…
Today, pretty much every industry uses (or should be using!) video marketing. The healthcare industry is no exception. According to…
Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And…
Client: Ringling College of Art & Design The cost of post-secondary education continues to grow to the point where many…
4. (Bonus!) Travelers And Co-Creation When Travelers Insurance decided to step into the influencer game, they knew they needed to…
Two new influencer marketing identification platforms seem to pop up with the demise of each platform that shuts its digital…
Influencer marketing is the new face of brand marketing. That is because it does not only drive brand awareness but…
In an increasingly digitized world, influencer marketing, which focuses on marketing through people rather than directly to the market, is…
There are many definitions and ways of practicing “influence marketing” and I’ve tried most of them. In fact, my failure…
Increasing customer loyalty is a very important aspect of business today. There are too many choices for customers to go…