I am loyal to a particular brand of shampoo but the buck stops with me. I have an affinity to…
Advocacy
Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And…
“We have very loyal customers; we don’t need a customer advocacy campaign.” I’ve been in a senior sales and/or marketing…
The landscape in which businesses operate has changed dramatically in modern times, yet the roles of marketing executives and departments…
I have attended a few conferences lately where I’ve heard both presenters and attendees use the terms “customer loyalty” and…