Influence Marketing
For professional associations, organizations, and special interest or cause-oriented groups, influence is relative to membership. The bigger the number, the…
Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And…
Client: Ringling College of Art & Design The cost of post-secondary education continues to grow to the point where many…
4. (Bonus!) Travelers And Co-Creation When Travelers Insurance decided to step into the influencer game, they knew they needed to…
Two new influencer marketing identification platforms seem to pop up with the demise of each platform that shuts its digital…
They are not the Kardashians, not even close to their mini version. Their social following numbers are in the low…
Influencer marketing is the new face of brand marketing. That is because it does not only drive brand awareness but…
In an increasingly digitized world, influencer marketing, which focuses on marketing through people rather than directly to the market, is…