Influence Marketing Services
True influence marketing drives more than brand awareness, it drives action. We don’t simply hire “social celebrities” to drive brand awareness, we use advanced influence marketing strategies to sell products, change buyer attitudes or purchase patterns, and move customers along the customer lifecycle.
Influence Marketing that Drives Real Results
We Wrote the Book
Our Chief Strategist, Sam Fiorella, is the co-author of Influence Marketing: How To Create, Manage, and Measure Brand Influencers in Social Media, a top selling book on Influence Marketing that is used in marketing courses in colleges and universities across North Americia.
Start with Your Customer (Not Celebrities)
Put the customernot the influencerat the center, and plan influence marketing accordingly. We’ll help you master the “4 Ms” of Influence Marketing: make, manage, monitor, and measure, and transform Influence Marketing from a “nice-to-have” exercise into a powerful strategy.
IM Campaign Strategy
We take the time to identify and track buyer personas and the motivations of prospects or customers before crafting customized influence marketing campaigns for our clients.
We’ll identify the best types of influencers suited for your strategy – Mega, Macro, Micro, Advocates, Referrers, and/or Loyalists – that sway the purchases decisions and affect the conversations of your clients and prospects.
Reporting & ROI
Brand reach, community development, sentiment, sales, and customer-lifetime value are valuable and interrelated metrics that our advanced reporting software and protocols measure.