How much are your top customers worth?
Think about it.
Often a company’s top 20% of customers contribute 80% of revenue.
So what are you doing for these 20%?
Are you treating them the same as everyone else?
What if you could decrease turnover of these top customers by 15%?
What if you could increase customer lifetime value by 25%?
That would be worth investing in, right?
To keep your most valuable clients happy you need to build real relationships and loyalty.
But typical loyalty and rewards programs no longer work.
To start, the average American household has 29 loyalty cards, of which only 12 are used. (Tellody)
As well, lots of loyalty programs are based on reward points from purchases, there’s often poor program communication, and offers are irrelevant or undesirable to the customer.
In other words, everybody has a rewards program and there lacks personalization and real emotional connections to them.
So how do you overcome this?
You do the opposite.
Ditch the points system.
Reward top clients for being top clients.
Give them not just discounts, but real experiences they will love.
In other words, go for the wow factor.
To help, we’ve curated a list of 10 luxury offers and experiences that will help wow your VIP customers.
(And yes, all of them are available with BONDAI).
1. The Eden Residence Club
The Eden Residence Club is a unique global vacation club. In addition to providing access to their own luxurious properties, they have partnered with the world’s finest private Destination Clubs (Rocksure, Equity Estates, Quintess, Hideaways, and more ) and Residence Clubs (Ritz Carlton, Banyan Tree, Fairmont, and Four Seasons) to provide members access to hundreds of stunning private residences, exclusive events, and hospitality facilities all over the world.
2. Total Wine & More
Your clients will love wine and wine tasting experiences with Total Wine & More.
Total Wine & More is America‘s Wine Superstore®—the country‘s largest independent retailer of fine wine. A typical store carries more than 8,000 wines from every wine-producing region in the world. In addition, Total Wine & More carries more than 2,500 beers, from America‘s most popular beers to hard-to-find microbrews and imports, and more than 3,000 different spirits in every price range and category.
3. Goss RV
Goss RV aims to deliver unforgettable RV adventures that will exceed the highest expectations. A carefully selected and maintained inventory of vehicles, paired with custom crafted tour and event itineraries, make for the highest quality RV trips. Goss RV is the only RV company that provides end-to-end nation-wide luxury motorcoach experiences through charters, sales, and owner services.
SIXT combines global car rental and local share solutions, ride-hailing services as well as car subscriptions in one of the world’s largest mobility platforms. With just one app – the SIXT App – they offer customers digital access to more than 200,000 vehicles and around 1.5 million connected drivers in approximately 110 countries worldwide. Besides its own range of vehicles, SIXT also integrates services from more than 1,500 mobility partners, thus forging a strategic, sustainable and future-proof alliance for mobility.
5. Abercrombie & Kent
A leader in luxury travel, Abercrombie & Kent (A&K) delivers experiential journeys that are unique and unforgettable. A&K allows the opportunity for splendid trips—from safaris to river cruises—that are custom-created with no detail left unattended. Destinations span every continent, with journeys offered for young explorers and seasoned globetrotters alike.
6. Gift My Client Corporate Gifting
No CX is complete without the wow factor.
Our proprietary corporate gifting solution, Gift My Client, offers a selection of unique gifts and experiences for every corporate audience. It includes a custom account dashboard that lets you track and manage your company’s entire gifting process, and a range of automation features to increase client engagement and satisfaction while ensuring compliance.
GOLFTEC has become the world’s largest provider of golf lessons and premium club fittings, operating more than 200 corporately-owned and franchised Training Centers in all major U.S. cities, Canada, China, Japan, Hong Kong and Singapore. A top employer of PGA Professionals, the company’s 900-plus coaches have taught more than ten million lessons with students dropping an average of seven strokes from their scorecards. Their highly-trained coaches leverage leading-edge technology for a completely fact-based approach to instruction, practice and club fitting.
italist is the first platform to offer direct-to-consumer imports of luxury goods exclusively from Italy. Through italist, customers can purchase brand new, genuine, in-season fashion and accessories from partner boutiques in Italy at the Italian retail price, saving 30% on average. italist is like shopping on the streets of Milan, Rome, and Florence without ever leaving your home; and features some of the most high-end and coveted fashion brands in the world, such as Bottega Veneta, Gucci, Saint Laurent, Prada, Max Mara, Golden Goose and more.
9. Villas of Distinction
Villas of Distinction has been helping distinguished travelers embark on their dream vacations in exclusive private residences since 1989. With an extensive inventory of unique, high-quality homes, from one-bedroom apartments to 42-bedroom estates in some of the world’s most sought-after destinations, Villas of Distinction creates truly one-of-a-kind travel experiences. Let a Villas of Distinction Specialist help you plan a custom dream getaway—perfectly arranged with private chef services, personalized excursions, nanny services and more—for a romantic retreat, family reunion, golf escape, wedding or corporate retreat.
10. H. Bloom
H.Bloom is one of the world’s leading hand-delivered luxury floral and plant services. They believe flowers are living art and take great care in delivering beautiful arrangements to individuals across the country. H.Bloom offers a service that is reliable, intuitive, and customizable for customers who seek botanical expertise and design. They work with hotels, restaurants, offices, residential and commercial buildings, salons, spas, retailers, event spaces, and private clients.